Guide · Updated
Logo sizes for Instagram, YouTube, WhatsApp, X and favicons
Every platform crops your logo differently, and most show it as a small circle. Here are the sizes the platforms publish themselves, and one simple master file for the places that do not publish one.
Sizes the platforms publish
| Platform | Image | Size | Notes |
|---|---|---|---|
| YouTube | Profile picture | 800 × 800 px | Shown at 98 × 98 px, square or round; JPG, GIF, BMP or PNG, no animated GIFs |
| YouTube | Banner | At least 2048 × 1152 px (16:9) | Keep logos and text inside the 1235 × 338 px safe area; 6 MB or less |
| YouTube | Video watermark | At least 150 × 150 px | Square, under 1 MB |
| X | Profile photo | 400 × 400 px | Up to 2 MB; JPEG, GIF or PNG |
| X | Header | 1500 × 500 px | JPEG, GIF or PNG |
| WhatsApp Business | Profile photo | 640 × 640 px | Cropped to a square with a 640 px maximum edge, up to 5 MB; images under 192 px may cause problems |
| Google Search | Favicon | Square, larger than 48 × 48 px | At least 8 × 8 px is accepted |
| Installed web app | Manifest icons | 192 × 192 and 512 × 512 px | Used when someone adds your site to a phone home screen |
Instagram, TikTok, Facebook and LinkedIn
These platforms show the profile picture as a small circle and accept a square upload, but we could not find a current official pixel size in their help centres (checked October 2026). A square PNG of 1080 × 1080 px is comfortably large for all of them and stays sharp on high-density phone screens.
Make one master that survives the circle
- Start square. A circle inside a square covers about 78.5% of it (π ÷ 4), so the corners are always cut off.
- Keep the symbol inside the central circle with a margin; about 70% of the width is a safe target.
- Use a solid background for profile pictures. Apps fill transparent areas themselves, often with white or black.
- Use the symbol alone rather than the full logo with the name: at 98 px or less, a name is hard to read.
- Keep the SVG for print and large signs, and export PNGs from it for each platform.
What Phiora gives you
The logo kit ($49) includes SVG files in colour, black and white, a version without background and your palette codes. The full brand identity ($99) adds a social media kit for Instagram, LinkedIn, X, Facebook and YouTube.
Questions
What size should my logo be for Instagram?
Instagram does not publish an official profile picture size that we could confirm. Upload a square image of at least 1080 × 1080 px with the symbol inside the central circle; it is shown as a small circle.
What is the YouTube profile picture size?
YouTube recommends 800 × 800 px. It is displayed at 98 × 98 px, square or round.
What is the WhatsApp Business profile photo size?
Meta recommends 640 × 640 px. The photo is cropped to a square with a maximum edge of 640 px and a maximum file size of 5 MB.
PNG or SVG?
Keep an SVG master: it scales to any size without blur. Upload PNG or JPG where a platform does not accept SVG, which is the case for most social profiles.